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Smart Design for Fast-moving Ideas

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WELCOME

You’ve landed in the right place. This is where forward-thinking brands come to design what’s next. Whether you’re scaling, shifting, or just starting out, let’s partner to unlock your next chapter through smart, strategic design.

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My Story

I’m Gina Charalambides, an Executive Design Strategist and Founder with deep roots in digital innovation, consumer healthcare, and human-centered design. My career has spanned global organizations, emerging platforms, and everything in between—with one unifying focus: helping businesses create meaningful, scalable experiences that put people first. ​

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Strategic Innovation

Let's Work Together

Consulting Services

Consumer Experience Strategy

Excellence is designing with purpose

Unlock your business' potential 

Branding Consultation

Elevate your identity with a brand evolution

Educational and Training Design

Thinking big, and learning better

Client's Words

Gina has been an invaluable asset to Sanofi/Opella on numerous projects where her expertise was essential. She has an incredible ability to clarify a project's needs and identify opportunities for developing and applying innovative design and technology solutions. Gina’s highly collaborative approach, professionalism, and absolute dependability make her a standout to work with. If you are looking for someone who consistently delivers amazing outcomes, she is a go to. I highly recommend Gina to anyone looking to elevate their work to the next level!

Paul Houseworth, Head of Sales Strategy

Rx to OTC Switch, Opella

...But beyond her ability to think strategically and creatively, she was also a positive enabler. She seemed to know what to say and when to say it to get the best out of our team. She was always generative and it felt like a partnership working with her. She contributed every step of the way and helped us be successful and in turn make the project successful. This is no trivial point. Not every one gets the best out of people. Gina knows how to lead but also isn't afraid to get her hands dirty herself. By inserting herself into the process, she made our work better. She made us want to work smarter and work even harder because she showed faith in us and our process.

Dan Seewald, Founder, Deliberate Innovation

...Her leadership was critical in launching this new CX practice that enabled the launch of 100s of internal and external digital assets including websites, mobile apps, social media campaigns, and emerging technology solutions. She is a high-quality technology professional with a rare combination of hard and soft skills, outstanding problem-solving ability with a strategic approach to technology. This led to her team running over 100 hackathons with all BUs and the launch of an internal design system that was leveraged to create 100s of scalable digital solutions.

Kris Acharya, Digital Transformation Leader, Pfizer

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